I led the design team behind Varla, with branding representing credibility and competence of an established bank, while also keeping just a tiny bit of playful personality. Pixelated textures and 2D-3D illustrations bring curiosity and digital nostalgia, grounded by elegant serif typography, restrained colours, and precise layouts. The design caters to users who require assurance of seriousness, users who require technical details of how it works, as well as users who want to understand what the project is all about based on a quick glance.
